L’Objet is the life work of Elad Yifrach. As an accomplished Beverly Hills interior designer, Elad often dreamt of creating a décor and lifestyle collection of his own. In 2004 he did just that, flying to New York to present his prototype to Bergdorf Goodman, who immediately placed an order. And so L’Objet was born. A lifelong traveller, Elad is especially fond of the Mediterranean, its peoples and ways, and its venerable traditions of fine craft. These are all evident in the handcrafted techniques and exquisite designs L’Objet produces.
Rich in timeless detail and tradition, they are unmistakably modern. His designs have earned a loyal global following because they are not just beautiful, but sensual. It is a quality evidenced in the texture of a contoured relief embellished with glittering Swarovski crystals, in the surprising heft of a delicate vase of Limoges porcelain, or in the shimmering glow of hand-applied, 24kt gold. Today, with every new collection, Elad continues this quest to surprise, innovate, and inspire others to live a life of beauty.